TLDR; This is my second attempt to start blogging on a regular basis, but this time it’s more about writing and creating content for the audience rather than building a personal blog with fancy frameworks for developers. Keep reading for more details and ideas behind this blogging experiment.

Story & history

I’ve never considered myself an outstanding writer and was admired by all those people creating and publishing content over the internet. Often I thought “I’m not smart enough”, “I don’t have anything outstanding to share”, or “everybody knows this, so why would I publish the same”. However, with time I’ve noticed, there is a lot of overlapping content, found some posts describing the fears of beginner writers and got other positive signals that encouraged me to start. And I started, but (there is always some but in the good stories) it didn’t work out 😄 Here is what I did wrong the first time – I tried to do two big things at once: build a custom blog from scratch with a modern framework (that deserves its own story) and create content. Both required reasonable time, effort, and knowledge I didn’t have, so I stuck pretty soon and abandoned this idea.

These days I’m proudly working at Automattic – the company has a common history with WordPress and develops many other great products for the web. I write a lot internally and improved my writing skills significantly over the last months so the idea of getting back to blogging has been revolving in my head for a while. Luckily I came across an internal post about a blogging group, read a few posts and stories from other Automatticians about their journey in blogging, got inspired and come with an idea of my own blogging experiment.

My 5 whys

The purpose of the initiative is of large importance for me, that’s why I want to be clear about why I’m going to do anything. Here are my whys for this experiment:

1. I got curious about the blogging world and the technology driving it. There are lots of tools and practices helping people to deliver useful content to the audience and I’d like to learn them.
2. Automattic creates lots of great products but there is always room for improvement, so by using our own products as a customer I’ll be able to provide valuable feedback to internal teams and make publishing on the web even better.
3. I want to join the community of bloggers and hopefully make some new connections across the globe.
4. Share my knowledge, thoughts, and experiences with readers at the highest quality I’m able to provide.
5. I’m curious how far I can get in the long term doing baby steps every single day.

Experiment

Here are few words about my vision of experiment:

1. I’ll spend at least 30 mins/day creating: writing posts, learning, doing backstage tasks (need to learn them first).
2. My target is to write at least 1 post/week.
3. Reading other blogs is also learning, so I’m aiming to read at least one blog post per day (on average). Maybe will read several posts but not every day.
4. Experiment duration: at least 1 year. Until September 6, 2022.

That’s it, very simple, isn’t it? But looks challenging enough to me 🙂

What I’m going to write about?

That’s a great question! At the moment the plan is to write about something close to me like software development, leadership in IT, book reviews, and some personal stuff and thoughts. But who knows where this blogging journey will lead me to.

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